Bakotopia: Local newspaper response to Craigslist

Steve Outing’s got a post about the still in beta Bakotopia, a local community/onlines classifieds site developed by Dan Pacheo and The Bakersfield Californian newspaper site as an ‘answer’ to Craigslist.
Like the boutique beers owned by large companies, Baktopia doesn’t breathe a word about its corporate parent–the online contact is and the owner is listed as Mercado Nuevo, LLC, which is apparently somewhat fictional–a Google search pulled up nada results.
With exortions to “Be Excellent!” and real estate listings for Crash Pads, the site has the retro appeal of That 70’s Show, which will hopefully work in their favor.