Charlene Li: “I expect that NYTimes.com, Boston.com, and About.com will tie together their use of Tacoda?s behavioral profiling (both are already clients of Tacoda), thus allowing them even greater ability to track specific profiles across the sites. So if a user visiting auto pages on About.com later visits NYTimes.com to read international news, NYTimes.com will still be able to provide an advertiser like Ford access to a car enthusiast.”
Absolutely!