Forrester’s Charlene Li on Yahoo! 360: “Central to the whole service is the concept that you want to communicate and connect with the people that you already know, rather than try to meet new people. To this end, your home page on the service shows the most recent content published by people within your network. This might be a blog post, a photo album, review, or an updated profile item. This page is constantly refreshed as the people in your network update the information on their spaces. This fundamental concept of linking people through their updated ?stuff? is what makes Yahoo! 360 unique ? and inherently will drive usage of the service higher than traditional social networks.”
AskPang comments: “Isn’t much of the point of things like del.icio.us and flickr— and for that matter, blogging– that they let us maintain our “strong ties” (to use Mark Granovetter’s phrasing) of friends and family and associates– our known, mapped universe of people who are interested in us and the things we know/do– while also expanding our network of “weak ties” to people who share certain curious combinations of interests, people we have never met but whose work we’ve read, or just sometimes work at the same cafe that we do, etc.?”
Mass market –meet early adopter.