Gave two workshops on blogging, search and social media at Bend, OR’s 2nd Annual CAM conference.
A full house of marketers and ad folk from Central Oregon, Portland, Seattle.
Dozens of California ex-pats, some Oregon natives.
What did people want to know?

  • What was blogging, exactly?
  • How did it work?
  • When would it make sense to advise a client to have a blog?
  • And how would they get started?

I showed them blogging software, search and directory tools, newsreaders and blogs.
Talked about linking, power laws, and focusing on local.
We’ll see what takes root.
Also: reading Phil Rungwalda’s post on surviving in an age of customers with voices, and thinking how relevant it is to this group.

Gave two workshops on blogging, search and social media at Bend, OR’s 2nd Annual CAM conference.
A full house of marketers and ad folk from Central Oregon, Portland, Seattle.
Dozens of California ex-pats, some Oregon natives.
What did people want to know?

  • What was blogging, exactly?
  • How did it work?
  • When would it make sense to advise a client to have a blog?
  • And how would they get started?

I showed them blogging software, search and directory tools, newsreaders and blogs.
Talked about linking, power laws, and focusing on local.
We’ll see what takes root.
Also: reading Phil Rungwalda’s post on surviving in an age of customers with voices, and thinking how relevant it is to this group.