NAA’s Digital Edge just published a piece I wrote on the pre-conference seminar on newspapers, digital media and Web 2.0. Throughout the April 17 symposium, ‘Shaping a Multi-Platform Future,’ a packed room of about 200 publishers and other attendees listened to discussions about the future direction of online advertising, best local practices for growing audience, cultural changes within the newspaper business and the need to address local content /community and citizen journalism. Hilary Schneider, senior vice president at Knight Ridder, closed the session with a powerful keynote detailing Knight Ridder‘s efforts to maximize online revenue in the classifieds and directory business, the company’s M&A approach to product development, and best practices in making digital media a key component of their near-term immediate growth plans.
For more…go here.
Schneider’s strong preso and other good docs from the sessions are here.
NAA’s Digital Edge just published a piece I wrote on the pre-conference seminar on newspapers, digital media and Web 2.0. Throughout the April 17 symposium, ‘Shaping a Multi-Platform Future,’ a packed room of about 200 publishers and other attendees listened to discussions about the future direction of online advertising, best local practices for growing audience, cultural changes within the newspaper business and the need to address local content /community and citizen journalism. Hilary Schneider, senior vice president at Knight Ridder, closed the session with a powerful keynote detailing Knight Ridder‘s efforts to maximize online revenue in the classifieds and directory business, the company’s M&A approach to product development, and best practices in making digital media a key component of their near-term immediate growth plans.
For more…go here.
Schneider’s strong preso and other good docs from the sessions are here.