Madoff’s blogging

My esteeemed 5ive partner, Steven Madoff, has finally gotten his own special case of blog fever- Steven Madoff’s Contentsphere is about issues, concepts, and propositions for the evolution of editorial content.
Steven writes:
“The brave promise of this new content source is that it does (at least) three things: first, it levels the opportunity to publish; second, it adds a multitude of voices and perspectives; third, it brings precisely this evanescence, this sense of fleeting thought and all of its freshness to readers. And a fourth thing that is inevitable: it will turn readers into writers.”
Check it out–welcome to the blogosphere, buddy.