Nick Bradbury and Dare Obasano have provocative posts about the potential business–and privacy–issues behind the newly announced AttentionTrust.org non-profit.
The short version would be that there’s both a rich commercial potential for aggregating and selling off info on an individual’s attention–isn’t that much of your identity?–and an echo of Microsoft’s Hailstorm, which–Dare quotes:
“HailStorm” is designed to place individuals at the center of their computing experience and take control over the technology in their lives and better protect the privacy of their personal information. “HailStorm” services will allow unprecedented collaboration and integration between the users’ devices, their software and their personal data. With “HailStorm”, users will have even greater and more specific control over what people, businesses and technologies have access to their personal information.”
In other words, what’s the frequency, Kenneth?
Will users’ data be protected–or ultimately shared? Now that we’re at the beginning of this exciting new organization it’s critical to separate ou the non-commercial aspects from the business potential-and be scrupulous about both. (Lecture over.)

More from Kevin Burton, who has a neat new blog.
Related: Danah Boyd- -Privacy is a privilege.