Tom Coates: Tagging (digital) radio and Web 2.0

Tom Coates has a fascinating post on an “experimental internal-BBC-only project designed to allow users to bookmark, tag and rate songs they hear on the radio using their mobile phone.” I heard Coates and company present at eTech on some nifty user-driven programs they ran on the radio station, and this is more like that.
Coates is dead on when he writes:
“The next push is the archive – decades of programming coming online, lost films recovered, libraries being digitised. But the scale of even this content is dwarfed by the third push into the world of the amateurised content-creator, where potentially billions of people are putting information and media out into the world as a matter of course.
The most substantial challenge to technology creators, media creators and distributors is – then – to find ways of making this enormous and every-growing repository navigable and sensible to real people.”
and
“There’s also one more major challenge. Current media distributors and large-scale media creators are going to find themselves suddenly operating in a market of peer creators, where hundreds of people can create and interact and respond to the media around them.”
The money shot–tagging allows music to surface. –One last quote:
“he peer benefit is in music discovery and navigation. There’s an incredible amount of new music being produced all the time. Our increased access to it means – in principle – that we should be able to find music that we felt more appropriately suited us, but the sheer volume makes it hard to explore. With a service like phonetags, an individual can start exploring music by axes of quality, or by keywords or by discovering people with similar tastes to themselves. And it gets updated in pretty much real-time.”
Nice work, Tom.