WSJ blesses (some) *newer* search engines

The WSJ’s got a piece today about how the newer search engines jump through hoops Google, MSN and Yahoo do not, and by new they are talking Technorati, Feedster, IceRocket and BlogPulse.
While the article is light, it’s a good introduction if you’re not trolling for data in this uiverse and want to get started…or if you need a piece to pass around to less techy friends and colleagues.
Update: Get the real-deal evals on more search engines–in depth–from VC Fred Wilson.