Brightcove announced today that it’s hired two big agency/media shop veterans, Adam Gerber and Dina Roman, to run a chunk of the company (to recruit and work with agencies and their $$, one would think), and has teamed up with big co Publicis.
Quote of the minute from founder Jeremy Allaire: “The advertising industry is changing rapidly, and the emergence of Internet TV promises to give agencies and marketers major new opportunities to distribute brand messages and marketing content that engage consumers in ways that are impossible in traditional TV.”