RSS users visit more than twice as many news sites as non-users

From Emergence Marketing: “According to a recent Nielsen report:
“RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users…Not only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently. RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often. This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS. ”
Another interesting tidbit is that among the RSS users who understood the technology, 78% were male…”
Fascinating, eh?

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  1. benjamin says:

    Hi:
    Good information to know/have…

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