Okay, the first of an occasional series of social media/personals/online dating notes, these from round the web:
- Breakup world: January’s the trash dump for relationships couples abandon once they’ve survive the holidays.
- Merc: So Doctor Phil‘s gonna give dating advice right on Match.com for $12.99 a month; I’d like to see him face off with AOL’s Star Jones, whose advice is both cheap and free (ouch).
- BizWeek: harmony‘s got a new CEO--So does CE) equal IPO–or M&A (the new CEO worked at Overture, now Yahoo Search Marketingg–so the writer seems to think so.)
- Match.com’s Chemistry.com is now live, but Corante’s David Evans is not impressed.
What’s striking about the online personals category, imho, is how “me to” it is–and how distinct it seems from the myspace and facebooks of the world. After all, prospective dates are listings, aka transactions, a currency traded like apartments listings or help wanted, and yet the data contained in most matches is so poor–social networks go one better in some ways, but dating’s not a direct focus of most social networks, not directly–not like in the the very focused personals.