VNU/Neilsen to invest in Intelliseek, who will acquireBuzzMetrics

So VNU, Dutch owner of Nielsen Media Research is investing in Intelliseek and Intelliseek is merging with BuzzMetrics.The goal: A new consolidated product to “measure and understand word-of-mouth behavior and influence. “Jonathan Carson will be CEO, Mike Nazarro will be President, and Pete Blackshaw CMO and the company will be based in NY, with offices continuing in Pittsburgh, Cincinnati, and Israel.
According to the press release, the two firms have the following clients: Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Showtime, Sony, Target and Toyota, 14 of the top 15 pharmaceutical companies and over eight television networks.
The investors must be kvelling