“The media audience as a whole (that’s all of us) continues to fragment along geographic, demographic and special-interest lines. We will continue to gravitate to the websites, TV networks and voices that mean the most to us. This is no different than MTV’s tranformation from music to lifestyle programmer. As that shift continues, we’ll see print publishers become Internet TV broadcasters in the same way that we’ve seen broadcasters become print publishers on the Web over the past ten years. National Geographic made the leap from non-profit society and magazine publisher, to TV programmer. We’ll see many more.
These multimedia programmers will mix a range of self-published content, user-generated content and acquired media into entities that attract and satisfy the needs of their audiences.”
–Eric E, writing in the Brightcove blog at the announcement of a deal with the NYTimes and About.com