“The sources of hype, however, need to be constantly identified and people do need to be reminded of any conflict, financial or philosophical, that may shape their messsage, so that they can make more informed decisions about the messages they receive in the media and the blogosphere. Both are equally corrupt and the blogosphere, because of the personal quality of the messages, is far more insidious in its ability to trick people into believing because it feels right to do it.”
— Mitch Ratcliffe on integrity and blogging
Susan sez: Guess I’ve never gotten over being a journalist, because colleagues who hype companies or product w/o disclosing connections are one of my pet peeves–And yet, it’s nothing new, has been happening for years–and when people find out who’s shilling, they don’t forget it–or forgive.