Post yesterday from Derek Powazek, who says UGC is a phrase better suited for robots and packing peanuts , and that it’s not reflective of what all of us are really creating.
Derek’s preferred buzzword de choice? Authentic Media.
He says:
“Authentic media comes to you unfiltered by the global brands and conglomerates that have taken over the mainstream media. Authentic media is the raw, first-person narrative you can find on blogs and homepages. Authentic media is what happens when the mediators get out of the way and give the mic over to the people who actually have something to say.
The best part about this phrase? It paints the rest of the mediascape as inauthentic.”
It’s ironic we choose inauthentic words to describe vibrant activities–so I agree with Derek–Wouldn’t it be nice if the jargon police could extract UGC from the digerati’s and insert someother phrase instead? Participatory media? Do it yourself content?
Anyone have a favorite phrase? And why did we get stuck with UGC?
Post yesterday from Derek Powazek, who says UGC is a phrase better suited for robots and packing peanuts , and that it’s not reflective of what all of us are really creating.
Derek’s preferred buzzword de choice? Authentic Media.
He says:
“Authentic media comes to you unfiltered by the global brands and conglomerates that have taken over the mainstream media. Authentic media is the raw, first-person narrative you can find on blogs and homepages. Authentic media is what happens when the mediators get out of the way and give the mic over to the people who actually have something to say.
The best part about this phrase? It paints the rest of the mediascape as inauthentic.”
It’s ironic we choose inauthentic words to describe vibrant activities–so I agree with Derek–Wouldn’t it be nice if the jargon police could extract UGC from the digerati’s and insert someother phrase instead? Participatory media? Do it yourself content?
Anyone have a favorite phrase? And why did we get stuck with UGC?