Dion Hinchcliff: More words on why widgets matter

I am still trying to explain why widgets and their ilk matter, and this column by Dion, tho it quotes me, actually does a good job explaining the whole widget value concept a bit more, (and has a lovely illustration, to boot.)
Dion writes: “…widgets, in the form of easily added functionality to a Web page, are growing in popularity, as well as feeds that are plugged into them.”
More here.