“The one thing I’ve learned this year is that there is a real business here.”
–Time Inc CEO Anne Moore, explaining in the WSJ that Time’s decision to invest heavily in CNN.com, People, SI.com and a few other sites doesn’t mean they’re too late to the (advertising–and eyeballs)game to succeed.
(Susan sez: Now that ad revenue–and tv-like video–are both moving to the web, Time Inc can step up its content and snag those dollars, but I bet they will end up doing far more syndication of content–and revenue sharing–than they ever anticipated–Or, in other words, will these sites ever again be strong destination for folks under 30–or will their content distribution be the profit center?)
“The one thing I’ve learned this year is that there is a real business here.”
–Time Inc CEO Anne Moore, explaining in the WSJ that Time’s decision to invest heavily in CNN.com, People, SI.com and a few other sites doesn’t mean they’re too late to the (advertising–and eyeballs)game to succeed.
(Susan sez: Now that ad revenue–and tv-like video–are both moving to the web, Time Inc can step up its content and snag those dollars, but I bet they will end up doing far more syndication of content–and revenue sharing–than they ever anticipated–Or, in other words, will these sites ever again be strong destination for folks under 30–or will their content distribution be the profit center?)