“…When there are a million sites to read, a million videos to watch, a million songs to listen to, individuals tailor their choices according to the specifics of their passions. Just a few years ago, as the number of media choices began to grow explosively, this took considerable effort. Today, with the rise of ‘viral’ distribution techniques, it’s a much more straight-forward affair. Although most of us still rely on ad-hoc methods– polling our friends and colleagues in search of the salient– it’s become so easy to find, filter, and forward media through our social networks that we have each become our own broadcasters, transmitting our own passions through the network.”
–VRML creator and kiwi expat Mark Pesce, writing about how the accelerating distribution of user-generated content is shifting attention paradigms (translation: tribal story-telling is back in spades.)