“In other words, in the post-network economy, (re)learning how to create value is going to be, in large part, about getting messy. (snip). Forget about economies and cost-cutting and trimming the fat – because that stuff’s a commodity. It’s not a basis for any kind of advantage.
What is a basis for advantage is exploding what was clean and streamlined yesterday: unlocking new possibilities for value creation which are messy because interactions at the edge are richer, deeper, riskier, and, ultimately, human.”
–Umair from bubblegum generation, writing on why MySpace trumps L inkedIn as a next-gen community play precisely because it’s messy and non-linear and allow users to create communites and value.