“… I want to point out once again that the essential problem for all local media companies is their insistence in the belief that a model of scarcity online will generate the kinds of revenue needed to offset losses to legacy platforms. This is an illusion, and it’s why local media companies need to diversify and “become” entrepreneurial internet companies in order to fully survive. The longer we wait to aggregate the local web, the more we accelerate our own demise.”
–Terry Heaton, The Pomo Blog, writing about how newspapers’ challenge in monetizing content and getting eyeballs is no different than the challenge TV stations face in monetizing their content (video) and eyeballs.