“I keep hearing about companies that are exercising “Option F” and launching a Facebook version of their app, only to suddenly have 500,000 users. But for how long? I’m betting, pace the Techcrunch chasm, that those people are an ephemeral crew, and that they try pretty much anything, and then drop it again. ”
–Paul Kedrosky, explaining that being flavor of the moment doesn’t not a sustained investment make (or, more clearly, why dropping everything to build a FB app might not be a neccessary choice).