Via George Kelly, just came across TechSmith‘s t he jing project, an experiment that seems to take the beloved snagit web capture tool for images and video and turn it into a web app, with hosting, and then easily share what you create. There’s a blog and lots of how to, and a note on uploading jing captures directly to flickr (clearly this is one of their success metrics, flickr presence) and lots of calls for community input.
Susan says: What particularly strikes me here is not the product, which is useful, but the smart–and integrated marketing approach. Some of the themes I see that others would do well to replicate:
- Offer something for free to build usage and participation
- Engage the community in refining the project; solicit lots of feedback
- Informal and engaging tone to the marketing
- Treat the audience as one, developers and consumers
- Celebrate the team, suggest authenticity
Ian Kennedy @ MyBlogLog is doing similar things with the news/lifestreaming feature just added to that service(see my page and understand how similar it feels to friendfeed) , but he’s more on the one man band tip; you have the sense that the much smaller TechSmith team has carved out support for Jing that MyBlogLog can only dream of.