“Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how we function in society — how we communicate globally and locally, how we form ties and how we organize and connect. What’s tricky about deploying social media today is not access to the technology, but the knowledge of how to deploy it across multiple platforms. “
This is the start of my We Media white paper on using social media for social change–down load it here for free.
PS Detailed case studies and resource lists going up later this week, that’s what the #wemedia team promises.
Update: Fixed a bad link.