This could not be more true, IMHO: ” …as the US increasingly becomes a nation of the self-employed and
the self-promoting, as we build our professional careers and
reputations on networks likeTwitter and Linked-In, so the business of
Americans will become the business of self-promotion and self-branding.
it or not, the wrenching restructuring is going to effect everyone. For
all of us — the unemployed and those fortunate enough to still have
jobs — it’s time to get that Twitter account, time to sign up to
Linked-In, time to aggressively hunt for online friends and followers.
We are all Scoble now. The world, for better or worse, has been
–Andrew Keen, The Great Seduction, We are all Scoble now