Oakland Local is now 4 months
old, going into its 5th month, and the routine of getting up and doing
daily updates every morning is starting to feel, uh, normal. In the
past month, we’ve focused on posting more local blog posts and what we
call simple stories, and our traffic is growing as a result.
to Google Analytics, in the past 30 days, OL has had 36,974 visits, and
63,770 page views, with more than 50% of the visitors returning–about
25,000 uniques. Our traffic comes through search engine referral,
through Facebook and Twitter, and via direct traffic to OL (ie typing the URL in.)
We have 2,310 Facebook fans, many of whom are very active on the page, and an engaged community on Twitter as well.
steps: We are slowly–way too slowly–making the move to take
advertising and sponsorships. With a small team, clearing the time to
make this happen is hard, but its the next item on my plate.
are also refreshing and tweaking the site, adding small new features
and changes based on user input. And we are adding writers and stepping
up training for community and non-profit partners so they can tell
It’s really hard work, which is why being
obsessed is great. But it’s also service work, because we exist to
reflect and help focus a series of overlapping concerns and
communities, a new way of combining civic engagement and news.
a perfectionist, I look at the site and see how much more we need to
learn and do. But being a pragmatist, I know that having the traction
we do after 4 months is both a huge testimony to the team–and just
great! (Big grin).