Blogher: Study shows US women shifting to blogs as communication channel

Blogher’s done a  survey of US women and the blogosphere with some cool data points. The message, from Elisa:
 ” We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other. The blogosphere is increasingly becoming the digital ‘kitchen table’ where individuals can sit down to have an authentic conversation about all the topics that affect their daily lives – from household products to presidential candidates.”

The stats:

  • Approximately, 36.2 million women actively participate in the blogosphere every week with 15.1 publishing at least one post a week and 21.1 reading and commenting to blogs a week
  • More than 40% of women surveyed consider blogs a reliable source of advice and information
  • Half of women surveyed say blogs influence their purchase decisions
  •  Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:
    •  55% would give up alcohol
    • 49% would give up their PDAs
    • 42% would give up their i-Pod
    • 43% would give up reading the newspaper

Susan sez: The Blogher ladies checked in on how many bloggers would sacrifice chocolate for blogging (20%), but no one asked about sex. Does wondering make me a pervert?