Start-ups: Telling the right story

So we’re creating this start up, see. And my co-founder and I live in different places.

And while we’re be together for a chunk of time very soon, we’re not now. So we have these looonnnggg telephone conversations about everything: the product, the use cases, the solutions, the tech innovation, the coders, how we will make money, what we will build and in what sequence, why we’d do it that way, why we wouldn’t do it that way, and on and on.

What is interesting to me is that three things are happening as we hammer away at all this–really, as we hammer away at everything.

A) We’re norming one another to a common view of our business and our products; ie talking it out makes it clearer and we speak the same words/share the same vision.

B)  We’re learning how to communicate on a deeper level–we’ve been friends for a while, but we’ve never done something this bit together–and we’re still getting one another’s styles.

C) We’re figuring out what’s the  right story, the right set of paradigms to describe what we are making, who is is for, and what problems we want to solve.

And C is just the most interesting place to linger, because it’s where we align our vision with what we want to tell others, with the competitive landscape and with the paradigms and metaphors that will make our story come alive.

The story we’re telling isn’t unified yet, which mean it isn’t completely right, but it’s exciting as hell to get the process (along with about 90,000 other things) truly going.

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  1. marykarver says:

    Doesn’t sound like the smartest way to get a start-up underway being separated from your founder and doing stuff over the phone. How are you going to get things done.
    When you have worked a long time in the corporate world and you probably don’t have the stamina of younger founders do you really think the risk is worth it when you can just go and get another job and stick to what you have a track record at.

  2. Susan Mernit says:

    Mary, you could be right. Maybe I’m just old and tired and won’t cut it. But I ran my own company for three years and worked hard at all my recent projects, with tons of energy, so hopefully, I won’t pick this new effort as the means to poop out. Seriously, it’s about the ability to execute an idea, get users, and tolerate risk, and I’m comfortable with all three. But my mother would probably have agreed with you.

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