“Here’s my own definition: It’s the things we wonder about as we walk
(or drive) the streets of our community. Today, for instance, I was
• What’s with that used-book store? The sign in its window seems to say its business is failing.
• What’s the asking price for that house? What does it look like inside? Why are they selling, anyway?
• Have any of my friends been to that new restaurant? Could I take the kids?
You were thinking completely different things, I’m sure. And that’s the point: Hyperlocal should be relevant to you. It should be about your day-to-day concerns in your local community. Those definitions are personal, so hyperlocal must be personal, too. “